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The Client: Baxter Credit Union is an innovative leader and the second
largest non-profit credit union in Illinois.
The Challenge: Baxter Credit Union needed to deliver marketing messages through printed documents. They also wanted to create efficient ordering and accurate tracking of marketing literature across their branch locations.
The CBI Solution: CBI helped Baxter develop a teller receipt that could deliver four different marketing messages to 100,000 members without adding any cost to the process. CBI’s ordering system provides control to BCU, enabling accurate budgeting projections while delivering a cost savings of over 30%. Additionally, the percentage of rush orders declined over 30%.
CBI Products & Services used by Baxter Credit Union
Variable Information Printing
Offset/On-demand Printing
Inventory Control/Needs Forecasting
Online Print Management
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